Google on Tuesday unveiled a series of new offerings for Internet search, from mobility and language translation to spreadsheets that arrange information from multiple Web sites on the fly. What the company is really after, however, is building an Internet that more closely mimics the physical world,reports forbes.
The Google-centric point of view is placing and searching more media, such as videos and geographic information, on the Internet, developing more ways people can access and interact with it--presumably with Google pasting ads alongside as much of it as possible.
The innovations follow Google's recent retreat from projects like putting ads on radio and newspapers. The company may have decided it is more effective to bring more of those media onto the Internet, rather than the other way around, or to make Internet search fulfill an increasing amount of informational needs.
Google's new products reflected a use of search in multiple contexts. When searching from a cell phone, Google looks at things like location and other search results that mobile users have liked to deliver its results. A new opt-in feature incorporates information searches a user has done on his or her own desktop since 40% of queries relate to subjects the user has previously searched. The feature also lets users automatically call a number that the search turns up.
